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Art Direction

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Wan Wan

Wan Wan is a one-off character design and storytelling project completed in Hong Kong, which focuses on cultivating a story with Eastern influences from a Western point of view. Through this project I was able to explore themes such as the interconnectedness of Eastern-Western values, and how to target children in a foreign (Asian) market.

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Bad Niko

Bad Niko is a mascot developed for a mock international campaign for Hot Topic. The goal of this project was to present an American brand in a way that would appeal to a new audience, unfamiliar with the brand. This meant merging successful motifs already present in that market with Hot Topic's unique branding strategy.

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Mandrake

Mandrake is an independent film set in a low-fantasy world. I was involved in every step of this film, and challenged myself to make use of popular motifs from films of similar genre and style. The goal of this film was to create a fully realized production which capitalized on my experience from other, related projects.

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