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An example layout from the no.errors flatbook
The cover of the no.errors flatbook
Developed a business strategy for a new line of fashion print products by WNTD clothing. The goal of this strategy is to generate audience interest by product scarcity (limited editions), and to introduce a new product type to focus on artist and creator involvment in the brand, emohasizing the brand's hands-on approach to design.
photograph of a shirt designed by WNTD clothing for a collaboration with the artist Goldlink for his At What Cost tour. This photgraph appears in the no.errors flatbook as a collaboration piece, representing the brand identity of both figures.
A photoset depicting the gritty feel of Archangels and Masters, a brand which plays upon the modern trend of use of classical art in fashion, bold color blocking, geometric shilouette, and upcycled fabrics.
An example layout from the No.Errors flatbook created by Rashaun Dyon Pauleon, and curated and edited by myself and several other contributors.
Photography which appears in the no.errors flatbook.
example of photography which appeared in the no.errors flatbook. This shot makes use of the urban grit and bespoke nature of the brand's clothing, which makes use of graphic patterns, rugged hemlines, and loose-fit tops.
Fashion
Luxury in Identity
My work in fashion branding and marketing has given me the opportunity to work with industry names such as Archangels and Masters, no.errors, and WNTD. My experience with these companies has strengthened my skills in business strategy for e-commerce, and aesthetic development for fashion branding. I have also had the opportunity to do some hands-on work in photography curation and layout design for promotional print through my work with no.errors.
Photos credit of no.errors, WNTD apparel, and Archangels and Masters.